In this film, we see the insane attention to detail that Laika pays to details that might otherwise be overlooked. Every single thing in the film had to be thought-up, design and built. This is truly an undertaking unprecedented in movie-making.

ParaNorman writer and director Chris Butler introduces us to a kid who was a lot like Norman Babcock. Chris is a hero to weird kids everywhere.

In this easy-to-follow, Radiolab-inspired recipe, see how you too can make a delicious stop-motion animated movie. We’d be lying if we said it was easy.

This little ditty shows us what it takes to make the hero of ParaNorman. This all happens in real time, of course.

Don’t let anyone tell you that playing with toys will get you nowhere. In this #WEIRDWINS film, ParaNorman director Sam Fell talks about how playing can turn into a living.

We all think we know how zombies are supposed to act. But here, we see how animating the reanimated can pose some pretty serious difficulties.

Making a movie about a boy who talks to ghosts can put you in a spooky state of mind. In this #WEIRDWINS film, the cast and crew of ParaNorman discuss their brushes with the supernatural.

My partner Nathan Goldberg and I worked closely with the insanely talented  Joel Colley and David Trujillo on the design. Details included glow soles, zombie smoke clamshells, jagged stitching and Weird Wins pull tabs. Kyle Pero did all of the awesome photography. Check out the site for all of the information here: http://foamposite.paranorman.com/

Designers: Paul Levy, Mike Weihs, Jason Strand.

We’ve just launched the teaser trailer for ParaNorman, Laika’s second stop-motion animated feature.

The moment the TV spots aired, a 24/7 live web cam began playing on YouTube, tantalizing watchers by showing the actual car in the actual spot it was hidden. Tons of people were glued to their screens watching the live web feed to see when and where the car would be found. Along the way, we inserted additional hidden clues into the live stream and added a series of feature videos that had hidden messages pointing to its whereabouts. We were able to get people to stare at a car that they had no idea existed, and let them know about the features while they were searching for clues.

We chose places in America that we’d always wanted to visit, and one by one, they were hidden and found. From just outside Lake Tahoe to the border of Oklahoma and Texas to a beautiful coastal farm in Maine, we led the country on an adventure.

Thank God for disposable waterproof cameras.

In defining the brand campaign, we wanted to create work that reflected the rapid improvement Dodge is making, while reminding people that there are principles of driving that must be preserved. We began by stating a series of strong beliefs that Dodge stands for and defends. Almost a series of bar room fights that can be backed up with one simple statement. Add in the vehicles that back up the beliefs, give them a nice aggressive appearance and drop them into sinister black world, and you’ve got yourself a campaign. There’s much more to come, but I wanted to share a few things.

Early explorations for the Never Neutral poster.

Keep a lookout for this poster. It's a 60" tall insert that will be in car pubs soon.

"Ever Neutral" on a snowy day in Chicago.

We did a series of projections at night in Chicago.

Greg and I were lucky enough to go to the New York Auto Show. It was great seeing how they'd implemented our work into the displays.

The event design company took our beliefs and turned them acrylic. That makes them official.

It feels so omnipotent, like a series of commanments. And the Godhead has a mouth!

For the Auto Show, we did a series of custom painted Callenger and Charger hoods.