DODGE JOURNEY SEARCH ENGINE

To position the Dodge Journey as a vehicle adventurous people, we left three of them hidden somewhere across America. At the end of each spot, a vehicle was shown. If the viewers could find it, they could have it. Simple. But finding them, was not simple. 

During the search the Dodge YouTube channel received over 1.5 million views and more than 300,000 people tuned in for the live stream, spending an average of 25 minutes watching. 500,000+ unique visitors came to the site, and brand mentions increased 910%. Most notably,  Dodge saw a 28% increase in Journey sales during the campaign. 

DODGE "SEARCH ENGINE FOR THE REAL WORLD" COMMERCIAL

DODGE "SNOWPOCALYPSE" COMMERCIAL

Snow is only a reason to freak out if your

DODGE "TIMELINE" COMMERCIAL

We honored Dodge's past by leaving it in the dust. Unaired and password protected, please to not share or re-post.