DODGE JOURNEY SEARCH ENGINE
To position the Dodge Journey as a vehicle adventurous people, we left three of them hidden somewhere across America. At the end of each spot, a vehicle was shown. If the viewers could find it, they could have it. Simple. But finding them, was not simple.
During the search the Dodge YouTube channel received over 1.5 million views and more than 300,000 people tuned in for the live stream, spending an average of 25 minutes watching. 500,000+ unique visitors came to the site, and brand mentions increased 910%. Most notably, Dodge saw a 28% increase in Journey sales during the campaign.
DODGE "SEARCH ENGINE FOR THE REAL WORLD" COMMERCIAL
DODGE "SNOWPOCALYPSE" COMMERCIAL
Snow is only a reason to freak out if your
DODGE "TIMELINE" COMMERCIAL
We honored Dodge's past by leaving it in the dust. Unaired and password protected, please to not share or re-post.
Art Direction for Dodge. Commercials directed by Steve Rogers, Tarsem Singh and Nicolai Fuglsig. Interactive work in partnership with Digital Kitchen.