Mike Giepert

Sony has always paired artists with engineers to make the incredible things they make. This :90 launched during the Golden Globes to kick off a fully-integrated brand campaign that celebrated what happens when art meets engineering. 

A scroll parallax site of exploding products that shows what's possible when artists and engineers joined together. Visit sony.com/bemoved.

Sony's phones are waterproof. Rather than touting the practical things that one could do with waterproof phones, we decided to show what kind of fun you could have with them.

We invented the technology that lets phones know when they are underwater, and a series of simple, open-sourced apps that inspired developers to come up with their own apps. Download them, free at the Sony Underwater App Store.

Download here.

Download here.

To demo Sony’s camera that separates from a phone, we brought together the creator of the world’s largest model railroad with a photographer of miniatures. We created a short documentary about the world's creator and a site that allowed users to explore the world to snap photos with the Sony lens.