TURBOTAX "YEAR OF THE YOU" LAUNCH
For the relaunch of TurboTax brand in 2014, we repositioned taxes as a recap of all the amazing things that you do in a year. The commercial aired on New Years Day during the College Football National Championship, long before traditional tax advertising began.
TURBOTAX "LOVE HURTS" SUPER BOWL
The Super Bowl sucks. The entire country sits around watching two teams that aren't their teams compete in the biggest game of the year. By launching on the Super Bowl, TurboTax had its single biggest sales day in their 20 year history.
You answer difficult questions everyday. And your taxes are are just a series of much easier questions that you already know the answers to.
Creative Direction for TurboTax, and the redefinition of their brand. Super Bowl commercial directed by Brian Beletic, Year of You directed by Lance Acord.