WK12 "FAIL HARDER"

During Wieden + Kennedy 12, an experimental advertising school run by Portland ad agency W+K, we were responsible for buying out all available clear push pins on the west coast of the US. Over 100,000 thumbtacks were used over 351 hours to create a wall mural that spells out Fail Harder, a message that underlines the importance of failure during the creative process.

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